Behavioral finance

You panic. It doesn’t.

A markets companion that watches how you behave, cites every number it speaks, and keeps you from being your own worst trade.

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free · read-only · never advice

The Ballast companion answering “Is the market crashing?” with the VIX cited and every figure sourced.
Read-onlyEvery number citedNever adviceUS + India
How it works

Built to keep you steady

It remembers how you react, cites everything it says, and turns a noisy market into one calm read.

It remembers how you panic

The 2am sells, the doom-refreshing, the buying back in too late. It reflects your pattern back before you repeat it.

Frequent checker100%
Holds the red100%
Chases green25%

Cited, or it stays quiet

Every price and claim is fetched and sourced on the spot. If it cannot be sourced, it says so.

The VIX sits at 17.28, a calm range. Not a crash.

VIX · as of Jun 24

One calm read each morning

Where your watchlist stands and the one move worth noticing. The whole ritual takes a minute.

MSFT$365.46-2.29%
AAPL$293.08-1.19%
NVDA$199.00+0.31%

Two markets, one watchlist

US tickers and NSE or BSE names side by side, each priced in its own currency.

United States

AAPL$293.08
GOOGL$345.29

India

RELIANCE₹1,325
HDFCBANK₹799
The behavior gap

Most investors lose to one opponent. Themselves.

The average investor earns less than the funds they own, because of when they buy and sell. Ballast is built for that gap.

4%

the yearly behavior gap it helps you close

11×

how often you reopen the same red ticker

100%

of the numbers it speaks are cited

0

trades it places, ever. read-only by design

Pricing

Free where it counts. Pro when you want more.

The calm daily ritual is free forever. Pro adds alerts, earnings, sentiment, and deep research.

Free
$0forever

The calm core. The daily ritual, every number cited.

Start free

Includes

  • Daily brief with a cited reason for every move
  • The chat companion: cited answers and behavioral asides
  • Your patterns: behavioral memory and calm streaks
  • Watchlist across US and India, every figure sourced
  • and 2 more
ProRecommended
$12/ month

Everything in Free, plus the proactive layer.

Go Pro

Everything in Free, plus

  • An extra brief on the busy afternoons
  • Big-move alerts on the names you watch
  • Earnings: a prep before, a recap after
  • Sentiment reads on what the crowd is pricing
  • and 2 more
Questions

Good to know

Do you give buy or sell advice?
No. Ballast is information, education, and behavioral coaching, never a buy or sell call. It is read-only and never places a trade.
What makes it different from a research app?
It does not analyze the stock, it remembers the person. It watches how you behave with your money and reflects your patterns back so you stay consistent.
Is anything free?
The calm core is free forever: the daily cited brief, the companion, your patterns, and your watchlist across US and India. Pro adds the proactive layer.
Is my behavioral data mine?
Always. The profile Ballast keeps for you is never sold and never trains a model, and you can clear it whenever you want.

Be the steadier one.

Start free

free · read-only · never advice